3 reasons to place advertisements on the shop floor
Placement of promotional material on the shelf and in-store
Advertising material can be placed not only on third-party advertising platforms, but also on the premises of your own retail outlet. In this case, the purpose of the advertising is different from advertising that is placed outside the shop.
Advertising material can be placed not only on third-party advertising platforms, but also on the premises of your own retail outlet. In this case, the purpose of the advertising is different from advertising that is placed outside the shop.
The store's planogram may include space for advertising
The target audience to whom advertising on third-party advertising platforms is aimed at are potential customers who are at an early stage of the sales tunnel. It includes people who have not yet realised there is a problem; have realised but have not yet found a solution; have found a solution but have not yet selected a supplier.
When you advertise in your sales outlet, it should be targeted at the segment of the target audience that has already chosen you as a supplier but has not yet paid for the product. The layout of the sales floor may provide space for advertising. Thus, the main purposes for advertising within your own retail space are.
The target audience to whom advertising on third-party advertising platforms is aimed at are potential customers who are at an early stage of the sales tunnel. It includes people who have not yet realised there is a problem; have realised but have not yet found a solution; have found a solution but have not yet selected a supplier.
When you advertise in your sales outlet, it should be targeted at the segment of the target audience that has already chosen you as a supplier but has not yet paid for the product. The layout of the sales floor may provide space for advertising. Thus, the main purposes for advertising within your own retail space are.
- 1To motivate visitors to become customers
- 2Make the additional sale of goods that the visitor didn't originally plan to buy
- 3Keeping loyal customers from leaving for the competitors
These objectives are achieved by the following types of promotional materials:
- Reduces labour costs when displaying medical productsA price list with two prices — the price for those with a loyalty card and the price for everyone else
- Advertise ongoing promotions that are limited in time
- Advertising that helps you find the right product in a large shopping area
- Affiliate advertising
“
In-store advertising encourages visitors to make a purchase
Affiliate advertising is the exchange of advertising platforms. Your partners should not be your competitors, but should have a similar target audience to yours. For example, a shop that sells products for car owners may be partnering with an insurance company that sells insurance policies for car owners. Both companies have the same target audience, but sell products that do not compete with each other. In this case, the insurance company can advertise the car owner's shop and the shop can advertise the insurance company. There is an exchange of customers without the detriment to either side.
Advertising on your own retail premises can encourage hesitant visitors to make a purchase; increase the average bill by selling additional products; deter shoppers from shopping at competitors' shops; and bring in additional free visitor traffic from an advertising partner.
Greenshelf service allows you to place advertisements on the:
Advertising on your own retail premises can encourage hesitant visitors to make a purchase; increase the average bill by selling additional products; deter shoppers from shopping at competitors' shops; and bring in additional free visitor traffic from an advertising partner.
Greenshelf service allows you to place advertisements on the:
- Shelves, alongside the goods:
- Shelf frame
- The shop layout, as separate promotional displays