In this article, we look at key merchandising automation tools and technologies that help retailers reduce costs, improve display control and optimise every square metre of the sales floor...

In this article, we’ll look at the key metrics that will help you evaluate display effectiveness and make your store more appealing to customers...

Seasonal promotions are among the most effective tools in a retailer’s arsenal. They not only attract new customers but also boost sales over a short period...

In this article, we will discuss the key changes that are already defining the future of merchandising.

Category management is in high demand in retail, as it enables businesses to streamline their product range, improve turnover, and enhance customer loyalty by offering the right products at the right time.

Cosmetics stores often face fierce competition. To stand out among the many options, it's essential to use every available merchandising technique...

As e-commerce continues to grow, the role of online merchandising becomes ever more important...

This article introduces the main strategies and methods of product rotation, explains their advantages, and provides recommendations for their implementation.

In this article, we will explore the main types of commercial and technological equipment, their classifications, and features, to help you make the right choice for business growth.

In this article, we will also discuss various cross-merchandising techniques suitable for different product categories and types of stores.

In this article, we will explore the main principles and types of zoning.

In this article, we will discuss the key aspects of counter arrangement and the use of modern online services for designing retail spaces.

Merchandising in a furniture store is a key element of successful retail, influencing customers' perception of products and, consequently, sales volumes.

Expanding the product range plays a crucial role in the success of any company

A merchandise lay-out where 2+2=10! In retailing, product display has a significant impact on sales.

Out-Of-Stock Analysis

7 options for window display in pharmacies.

A new direction—future merchandising—involves automating the entire process using specialized software.

GreenShelf virtual retail space builder is a powerful tool for managing retail equipment.

Store managers periodically have a need to manage trade equipment. This issue requires a professional approach...

Customer loyalty, store throughput and, as a consequence, the volume of its turnover largely depends on the layout and design of the retail space...

Proper product display in the sales area can manage the behavior and desires of customers, and as a result, significantly increase the revenue of the store.

Zoning is used to obtain summary analytics on sales, balances, turnover and other indicators by groups of planograms and groups of sales equipment. If desired, it is possible to obtain calculated indicators tied to the area of the trade zone, such as: - Profit per square metre of premises (with and without taking into account FTP and other cost items)

It is known from the principles of merchandising that the best sellers are those goods that are at eye level, i.e. at a height of 100-170 cm. So let's take this point into account when forming the display and place on these "golden" shelves that product that brings the most profit.

Merchandising is one of the marketing tools. It is a set of measures designed to turn the process of selecting goods and buying them into an attractive experience for the customer and, ultimately, to increase sales.

Commercial equipment: designing and specification

While planning the assortment, chain retailers are facing the fact that, on the one hand, customer demand is random, and on the other hand, the retailer needs to control the availability of thousands of items on the shelves and in the warehouse.

Product displaytypes and purpose of location Shopping is one of the most exciting and fascinating human activities. Every day people are going to shopping centers and boutiques, surfing the World Wide Web with credit cards in their hands, and sometimes they have no idea what exactly they need to buy.

A planogram is a detailed plan or diagram used in retail marketing and merchandising to optimize product placement on shelves and store displays.

When visiting a store, every detail counts. Shoppers form their opinions based on visual elements such as interior design, sales floor layout, and assortment. However, we should not forget about the little things: sounds, messages, music, which correct this opinion.

In this article, we will look at what assortment is, what types of assortment exist, and how to manage assortment to maximize profits.

It is better to offer related products verbally. Of course, this does not always work, because there are visitors who do not want to listen to such consultations.

7 practical tips

The owner and often the actual manager of a retail chain of 10-15 stores realizes that merchandising is becoming critical to the success of the business.

The most popular or current products (for example, the recently released novelty transformer), it is better to place near the entrance, so that visitors do not lose sight of it.

Managers responsible for the execution of planograms do not make decisions on product placement. They work with ready-made planograms that contain all the necessary information about display: product parameters, equipment, brands, number of faces, specifics of placement, etc.

Sampling is a marketing technique that involves providing free mini-samples of a product to the target audience. The objective is to introduce potential buyers to the brand, give them a glimpse of the product, and boost sales. Sampling can be used for both initial product launches and re-launches in the market.

Most fire safety regulations require that the path to the emergency exit be wide and free of any obstructions in its path. Based on accepted standards, retailers often clear not only the path to the emergency exit, but also the normal, inter-section passageways, which often results in an ineffective retail space.

"The last thing a man will refuse is good and tasty food." If you follow this thesis, grocery stores at all times do not suffer from a lack of customers. Customer flow = profit, but the basics of merchandising allow you to increase unplanned purchases and increase the average check.

Merchandising in a clothing store is not just about the opportunity to acquire new items in exchange for old ones, but also about the emotions derived from the shopping process, including browsing, trying on, and searching. But how can we direct the customer to the desired display? This is where "visual merchandising" comes into play. By visual merchandising, we mean the following principle: "To guide the customer through the store in such a way that they leave with the items we need to sell."

The originally created planograms for manufacturing companies have now been adapted for use in many other industries, including retail and hospitality, and when used correctly, they have a big impact on a company's financial well-being

A display audit is an important step in the retail process. Although planograms are already widely used in retail stores, some companies are still not getting the results they expect.

GreenShelf offers an online service for creating planograms and managing product layouts in retail chains. Here are some of the benefits of GreenShelf that make it an attractive choice for retailers and merchants.

buyers of sales equipment often have to rely on the opinion of vendors because product information is not always easy to find. However, the goals of buyers and vendors may differ.

"How important is lighting to increasing sales in retail? This question has a very simple answer: "The better the lighting, the better the visibility. That's why dark corners in salesrooms can lead to "dead zones," which negatively affects the financial efficiency of the sales area as a whole.

In this article, we will continue to talk about the design of retail space. Let's move on to looking at the principles of zoning.

How merchandising helps increase revenue in retail

The ideal building materials shop should not only have quality products, but also a properly organised display.

In this article, we will focus on a small aspect of merchandising related to the display of goods on the shelves

After the arrival of technology that allows access to the internet using a phone, mobile apps began their triumphant takeover of the market.

What is merchandising and why does everyone need it?

In most chain shops, the managers of the outlets receive tasks to change the appearance of the displays in the form of emails.

Merchandising is one of the marketing tools at the end of the sales process. In addition, good merchandising can initiate impulse purchases.

In this article, we will continue our discussion on the design of retail space. Let's move on to looking at the principles of zoning.

his retail operates in a chain of more than 100 shops in the surrounding region. As is often the case, the shops vary in size and assortment.

A retailer needs to meet consumer demand to be successful. But you can't expand your assortment and selling space endlessly. How can you optimise your shelf space to free up money you've invested in inventory, reduce your operating costs for inventory and increase sales? Find out more in this article.

Out-of-stock is the term used to describe the absence of goods on the shelves.

Planogram. Redesign of the page and addition of new features

This is a system of displaying goods on the shelves of the hall in the visitor's line of sight, in the front row.

Shelf share is an indicator used to compare the number of units of a particular brand with other items in the shelf space.

SKU in marketing is an identification code assigned to each product in the range.

Product availability indicator is very important for retailers.

Non-food merchandising includes the basic principles of other non-food product layouts: a variety of cleaning products, kitchenware, household textiles, etc.

Proper shop zoning or visual merchandising can make spaces more convenient for shoppers, which has a positive impact on sales.

We've expanded the analytics capabilities of our Greenshelf service: you can now generate heatmaps of active SKUs and SKUs on leftover stock inventory by equipment and sales areas.

If a chain has more than one shop, it must monitor each outlet to get reliable sales figures.

For the layout of small and large appliances to be effective, the space in the hall must be well zoned.

GreenShelf is a good balance between the relatively affordable cost of the product, its capabilities and functionality.

There are different types of points of purchase in retail chains. Most of the space is taken up by basic - classic shelving, where products are arranged in a certain way using special principles of product layout.

The thoughtful positioning of items in the sales outlet is a guarantee of higher sales and profits.

Placement of promotional material on the shelf and in-store

7 pharmacy window design options

The structure of the buyer’s limbic system

The interior of a shop can have a significant impact on visitor traffic, frequency of shopping and average purchase value.

We wish you a...

Which products to put on those and what impact they have on revenue

A planogram is a plan or a diagram that visually showcases how a store’s products should be laid out in order to provide the best shopping experience possible and increase sales.

Implementation of GreenShelf merchandising management service for a modern retail chain of children's goods.

Today's retailers are competing for customers' attention on a daily basis. Every third retailer is trying to impress their visitors, be remembered and thereby increase the number of repeat customers.

Decline in brand loyalty. Solution: Establish an effective communication and design the ideal customer experience

The planogram is a reliable retail assistant. It's a powerful tool for organising and managing shop displays.

How to make your retail business more efficient with GreenShelf’s online planogram and layout management service.