Use what you already have

Look at your product range from a creative angle. It's easier and cheaper to write off a small amount of product for a product display than it is to commission a creative design from an advertising agency.

Ordinary tins of canned goods, paint or any other filling can be an incredible experience for your customers.

Napkins, towels, and even toilet paper, with the right approach, can delight a shopper, and after all, the cost of such visual merchandising is dirt cheap.

Create compositions at the point of sale

Do you have a product for a massive promotional display? Great! Try putting together a composition rather than just taking two pallets of merchandise out into the hall.

Check out this simple and spectacular promotional display in the vegetable department.
No additional costs. Standard equipment and available goods were used. The unusual layout makes the product eye-catching, surprises the customers and, most importantly, entices them to buy it.
For this kind of composition, you will need geometrically shaped products and any "pixel art" from the internet.
It's important to be able to create volume and mass effect of the display. The mere presence of a large number of products on the shelves creates a very positive impression on the buyer, and if you apply creativity to the massiveness, the increase in sales in the category will not keep you waiting for long.

Use pallets

Pallets, as boring as they may seem, can also do you a favour in creating an unforgettable customer experience. Pallets can be painted, chipped, sawn, wrapped and so on. A very versatile piece of equipment for a bargain price. Pallets can be used as an element of a composition or become an unusual equipment.
Pallet composition in a display window.
Demonstration table made from pallets.
Attractive promotional islands.
Bright isolated shelving.

Create contrasts

Light floors and walls are common in shop interiors. In such spaces, the easiest way to create a contrasting zone, which fulfils two functions at once, which are:

1. Draws attention to it
2. Makes it memorable

A similar technique is often used by IKEA to create coloured islands in its shops.

The key thing is not to be afraid to experiment. Playing with contrasts in-store can bring out the range you're emphasising.

When the walls are covered with equipment, the 'colour blocking' technique is recommended. The idea is that goods of the same colour are shelved together. The result is a single-color block of product items. At the same time, blocks that combine different colours can give birth to associations with the phenomena of the natural world around us, which are useful for sales.

Crates, baskets and buckets - a useful decoration

Crates, like pallets, are some of the most affordable and versatile items you'll find in a shop. Many suppliers ship their goods in crates, from where they can be picked up for shop decor. Boxes go well with almost any product category. They can often be found in liquor departments, home goods, or seasonal displays.

Baskets can look just as interesting in your merchandising. They are most often used as accents in the fruit and vegetable departments, but don't limit yourself to these categories.

Buckets are less common as a decorative element, yet the layout with them looks much more interesting.

In addition to visual merchandising, crates, baskets and buckets can also be used for cross-display - cross merchandising. This way, you can integrate accompanying merchandise harmoniously with the main merchandising.

With GreenShelf, it's never been easier to integrate visual merchandising elements into your usual layouts. With GreenShelf, you can not only shelve your products, but also add visual elements with the equipment editor.