This contradiction often forces stores to look for alternative ways to determine the best shape and placement of shop equipment. Some stores prefer to enlist the help of designers to order a plan for the sales floor. However, even designers may have a different idea of what is considered beautiful and aesthetically pleasing, which can conflict with a store's primary goal of getting the most out of each square meter. In addition, designers are not always familiar with the technical aspects of building an effective layout aimed at maximizing profits.

The conclusion suggests itself: layouts should be made by real retail specialists who have good experience in organizing modern forms of trade - retail consultants. The consultant and the customer, at least, the goals coincide - to get the maximum financial return from a meter.

Yes, the vendor can help in arranging the equipment for free, while the consultant will require payment for his services. However, the losses that the store can incur because of poor planning of the sales area will more than offset the cost of the consultation. This is especially true in cases where the store has already purchased almost new equipment at a discounted price and found that it does not fit its needs because of cramped aisles or extra shelving. The losses in such a case cannot be compared to the cost of layout services.

If you are planning to order the services of a consultant for the layout of the sales floor and installation of equipment, it is important to verify the qualifications of the specialist. Ask about the consultant's education and experience in the field. Also, pay attention to the previous work done by him and ask the customer for contacts of people who were involved in the opening of the facility. This way you can check the quality of the work and make sure that the consultant has actually done the layout and installation of equipment at previous sites.

It is important to understand that trade equipment can both increase sales per square meter, and reduce them. The main factor here is the display area. For example, a rack can have a different number of shelves depending on the size of the merchandise. If there is more than 2.5 cm between the shelf and the goods, then the shelves should be moved and additional shelves should be installed in the vacated space. However, there are many subtleties that affect the choice and arrangement of equipment.

1. Shelf limiters can hinder customers from taking the product, so they must be chosen with the characteristics of the product in mind.

2. If the goods are fragile, then shelf stops are necessary, but if they are not, then they can only be a hindrance. For example, some stores have limiters on the shelves, even though the goods on them are unbreakable. Properly selected and placed sales inventory will help increase sales and make the shopping experience as convenient as possible for customers.

3. But there are exceptions when the use of additional equipment is not necessary. Limiters on the shelves can interfere with receiving merchandise. If they weren't there, you could move the shelves and add another shelf at eye level, which would increase the efficiency of the space.

4. In addition, there are many little things that can improve the display and showcase the merchandise in addition to standard sales equipment. For example, it is better to use hooks rather than shelves for mugs and pans. Plates look unattractive if they lie on the shelves without a special stand.

5. In open refrigerators without special limiters it is necessary to organize the goods. When the product lies in one place, and the price tag is in another, it leads to the fact that the buyer can not find the price. In addition, when some goods are sold out and empty spaces are formed on the shelves, the seller fills these spaces with goods without paying attention to the price tags.

6.In the fruit section it is necessary to use hanging price tags when goods are presented in boxes at a slant.
It is also important to use special shop lighting. It beautifully emphasizes the product and makes it more attractive to the customer. For example, in the fruit, meat, bread, and frosting department, the right lights should be used.