A wide selection of merchandise is essential to meet the needs of a wide variety of customer segments. Proper display, thoughtful layout of the sales floor - all this will attract the attention of customers and increase sales. For this purpose it is necessary to pay attention to effective merchandising, competently setting up the process of planogramming.

Remember: everything from the individual element to the overall atmosphere is important. Colors, design, music, lighting, ease of movement between rows, availability of goods on the shelves - all this should attract the attention of visitors to the sales area.

Important: If you have a chain of stores, the shopping experience should be the same in all stores in the chain.

Staff is the intermediary between the retailer and the store visitor. It is through the staff that the company's values and customer service are transmitted. Make sure that the customer's expectations are met. The staff should know the assortment, its advantages, special offers, of course, and know sales techniques.

Customers appreciate when they are offered products according to their preferences and real needs.

Receiving a coupon, offering a discount or "samplers" brings a special sense of satisfaction. Build a reward system for loyal customers. It's a great way to improve customer experience and increase loyalty.

Find out if customers are satisfied with the quality of service in the store. This can be done with the help of surveys / mystery shopping. Identify deficiencies in the customer-store interface in a timely manner and address them promptly. By identifying expectations, you will be able to choose the right strategy to improve the quality of customer service.

Finally, automate your business processes using specialized software. With the help of data analysis tools, you can save the most important resource - time. Track sales dynamics, assortment efficiency and marketing activity. This will allow you to make decisions based on real data and control store performance.