Planogram of product display

What is it and how does it help?

A planogram is a detailed plan or diagram used in retail marketing and commerce to optimize product placement on shelves and in store displays. It is a graphical representation of the arrangement of products, taking into account their sizes, prices, brands and other factors.

If you don't want to spend time studying the materials, you can sign up for GreenShelf's online service for creating planograms and managing your retail display right now.

Shopping is one of the most exciting and fascinating human activities. Every day people are going to shopping centers and boutiques, surfing the World Wide Web with credit cards in their hands, and sometimes they have no idea what exactly they need to buy. And if on the Internet stores on the customer is influenced by the visual design, simplicity and ease of use of the site, in retail stores display is responsible for the decisions of the customer to buy the product.

In fact, retail stores use a combination of vertical and horizontal display, and for product groups with a narrow assortment is most often used vertical display, and in the case when the assortment of the product group is wide - horizontal or combined. But neither in one or the other variant, the display will not be attractive if the shelves are empty or half-empty.

There are several types of planograms that are used to organize the display of goods in stores. Let's consider them in detail:

Vertical planogram: In this type of planogram, goods are placed on the shelves vertically, by columns. This allows you to optimize the use of space and simplify the search of goods for customers.

Horizontal Planogram: Here, products are placed horizontally, in rows. This approach is especially useful for products that require wide visibility or take up a large amount of floor space.

Block planogram: In this planogram, products are grouped into blocks or sections with common thematic content. For example, healthy eating products can be gathered into separate blocks.

Palletized planogram: This type of planogram is often used for bulk goods or goods that require a special storage structure, such as beverages or food.

Multi-commodity planogram: In this planogram, several products are placed together to encourage them to be sold together. For example, cell phone accessories may be placed next to the phones themselves.

There are several types of planograms, let's discuss them below:

Standard Planogram:This type of planogram determines the optimal placement of products on the shelves based on categories, sizes and demand.

Seasonal Planogram: This planogram is used to adapt the display of products according to seasonal changes and holidays.

Promotional Planogram: This type of planogram is designed to accommodate promotions and special offers.

Thematic Planogram: This type of planogram is based on a specific theme or concept that is in line with the store's objectives or the preferences of the target audience.

Compositional Planogram: This type of planogram is based on an original composition of products with elements of play and surprise.

Block layout technique is a type of planogram where products are grouped into blocks of similar products. It creates a logical structure, improves perception of the assortment and speeds up product search. Blocks are designed in a uniform style with labeling and information signs. Stimulates sales and cross-selling, increases visibility of categories and brands.

Market share in planograms refers to the percentage of market share or sales volume that can be controlled or covered by planograms in a particular industry or market segment. It is an indicator of how widely planograms are used in a particular industry and the impact they have on the market presence and success of brands or products.

Planograms can help companies effectively organize their product spaces in stores, manage product display and improve visibility and accessibility to customers. This can improve customer experience, sales and market share.

If it is properly used, planograms can help companies improve competitiveness, attract and retain more shoppers, and optimize product assortment and layout for maximum efficiency and profitability.

Commercial status in planograms refers to the classification of goods based on their profitability and importance to the business. Each commodity can have a different commercial status such as core, strategic, complementary or seasonal. Core goods are key to the business and have high profitability, strategic goods have strategic importance to the company, complementary goods complement the core assortment, and seasonal goods are associated with specific time periods or holidays.

Profitability in planograms refers to an assessment of the profitability and efficiency of the various components of a planogram. It is a measure of how successful the planogram is in generating revenue and increasing profits for the business. Profitability can be calculated for the entire planogram as a whole or for individual product categories, product group or even individual products. Evaluating profitability involves analyzing sales volume, profit margin, display costs, and other performance measures. The goal is to optimize the planogram so that it yields maximum profitability, increasing the company's sales and profits. This allows for more accurate resource allocation and assortment management in line with commercial objectives.

1. Space optimization.

2. Improvement of customer flow.

3. Increasing visibility of merchandise.

4. Improving the customer experience.

5. Increasing sales and profits.

6. Managing inventory.

7. Improving brand exposure.

8. Analyzing and optimizing results.

Survey the space: evaluate the size, shape and features of the sales area or shelf.

Define objectives: define what you want to achieve with the planogram, such as improving visibility or increasing sales of a certain product category.

Explore the data: review sales data, customer behavior, and other factors that may affect product placement.

Develop a concept: identify which products and the order you will place them in, taking into account your customers goals, data and needs.

Use planogram software: use the GreenShelf online service to create a planogram. Enter the dimensions of the space and add products, arrange according to the concept.

Evaluate results: track sales, customer behavior, and other metrics to gauge the effectiveness of your strategy.

Make adjustments: make changes to the planogram as needed based on data and customer feedback.

Try GreenShelf now, an online service that helps you create professional planograms quickly and easily. Get access to extensive functionality, user-friendly interface and integrated inventory management tools.

Paper and Pencil: The traditional method where the planogram is created manually on paper using a pencil. This is a simple and affordable method, but is less flexible and takes more time to create and modify the planogram.

Computer programs: There is a wide variety of software specifically designed for creating planograms. These programs offer editing functions, adding dimensions, and product placement, but are difficult to scale and are usually limited to a local machine. In case of breakdown or failure - you risk losing all your data.

Online services: the Internet offers online services that allow you to create planograms right in your web browser. These services usually provide templates, product libraries, tools to add dimensions and customize settings. This is by far the best tool for creating planograms. If we talk about GreenShelf, it can work both in the cloud and on-premis.

Mobile apps: There are also mobile apps that allow you to create planograms directly on smartphones or tablets. These apps usually offer convenient tools for working with planograms, but have limited functionality, for working on the place or for use by low-skilled staff.

There may be some nuances and pitfalls to be aware of when creating a planogram:

1. Space constraints: Consider the size of the store and ease of movement when placing goods.

2. Product placement: Place products in a way that takes into account their popularity and the interaction between them.

3. balancing the assortment: Ensure a balance between the different categories of products, taking into account their importance.

4. Update and change: Regularly update and adapt planograms according to changes in the store.

5. Accurate data analysis: Base planograms on data analysis, including sales, customer preferences and seasonal trends.

1. Incorrect space allocation: can lead to congested or empty shelves

2. Unbalanced assortment: can reduce sales and customer satisfaction

3. Unrecorded standards and requirements: can lead to problems and fines

4. Inadequate analytics and planning: can lead to incorrect needs assessment and inefficient use of space

5. Lack of adaptability: can lead to outdated and inefficient planograms

6. Unaccounted for customer needs and preferences: can negatively impact sales and customer satisfaction

7. Irrelevance of planograms: can result in planograms becoming lost or irrelevant in the context of changes in the industry and customer requirements

8. Imbalance of aesthetics and functionality: can create an unsuccessful and impractical display of goods

Everything is useless without control. Control is an integral part of successful retailing. Here are a few key aspects of controlling merchandise display:

Checking compliance with the planogram: to ensure optimal presentation and availability.

Correcting irregularities and rejects: To track merchandise that is out of order, damaged or not up to quality requirements and replace or remove it immediately.

Maintaining order and cleanliness: to maintain a pleasant and neat atmosphere.

Inventory tracking: to take regular inventory and order the required number of items to maintain stock.

Analyzing sales: to identify successful and unsuccessful areas and take action to improve.

Customer feedback: to listen to customer feedback and complaints and take action to correct identified problems.

Training staff: to enable them to carry out their duties effectively.

To conclude, a merchandise display planogram is an effective tool in the retail industry to optimize the placement of merchandise in stores to improve sales and maximize profits.

It helps to achieve certain objectives such as increasing product visibility, increasing market share and improving commercial status. Different types and types of planograms, including block-by-block placement techniques, market share and profitability considerations, and product layout examples for different categories, provide flexibility and adaptability in application.

The use of specialized tools such as GreenShelf facilitates the process of creating a planogram, allowing you to take into account the size of the space and optimize the placement of products according to a given concept. However, it is important to consider the nuances of planogram creation and avoid common mistakes to maximize efficiency.

Control of product display is an integral part of using the planogram, allowing you to monitor its implementation and make adjustments if necessary.

In summary, a merchandising planogram is a powerful tool that helps you improve the organization of your retail space, increase sales and achieve retail success.