"The last thing a man will refuse, if he has to, is good and tasty food. If you follow this thesis, grocery stores at all times do not suffer from a lack of customers. Customer flow = profit, but the basics of merchandising allow you to increase unplanned purchases and increase your average check. Merchandising came to Russia later, so there is still adjustment to our realities. Surely you have observed that in some stores there is a problem with the layout or motivation of the staff, as well as with the layout of the sales areas.

According to studies, the proper placement of products and product groups in stores increases sales by 10%. If you take into account the behavior of different groups of customers, it will increase sales by another 10%, and competent display, color scheme and convenient shelving will increase your sales by another 35%.

Factors that increase sales in the grocery store

Thus, we can highlight several things that will allow us to increase profits:
1) Visual design of the space.
2) Management of sales areas.
3) Internal promotions.
4) Control of music and selection of its tempo.

In addition to these 4 points, we should also emphasize the expansion of the range of goods and training of staff, directing them towards quality service and active sales, as well as analyzing the behavior of customers in the store. But let's elaborate on the 4 points we described above.

An important factor is the design of the store. The appearance must give an idea of what is in this store, what the price category of products, have a neat appearance and make sure that the facade stands out from the competition in a positive way for the owner.

The next point is the so-called "Golden Triangle". This term refers to the construction of the buyer's route from the entrance to the main display case and finally to the cash desk, so that his route covers the maximum number of racks, and therefore increases the likelihood of impulse purchases. In addition, a separate display case with chocolates, chewing gum, etc. is usually arranged near the cash desk, which the customer often takes for "change".

An equally important part of merchandising is promotional products and information about promotions. It should be relevant, located in the vicinity of the advertised or promoted product, but at the same time not intrusive. In this case, the buyer will make the choice that is necessary or at least interested in the proposed product. In addition, no less important is the technique based on color blocking in grocery stores. It is based on various techniques with color combinations that allow us to evoke the necessary emotional response from the buyer, as well as highlight the product group or brand we are promoting.

It's just as important to be able to manage client flow. Music and tempo can help us do this. If there aren't many customers, you play slow music, so that the customer walks in a measured fashion, lingers by the products and decides whether or not to buy the products in question. If it's rush hour and the customer flow is unbelievable, it's advisable to turn on fast music, which will speed up the pace of the buyer's progress through the sales area, increase the number of impulse purchases, and as a result of the time saved, let the next customer in, without creating a crush or queues.

Merchandising basics in a grocery store

To summarize the information, merchandising in a grocery store is based on the principles of the 5 rights: The right product in the right place at the right time in the right quantity at the right price.