All this takes a lot of time, even when the whole team works well together, which is rare in large companies. Manually sending out emails to each sales outlet can take hours. There is a constant risk of sending the instruction to the wrong outlet. And when staff change, it can take a new employee a long time to search and sort through the point-of-sale email database to make sure nothing is mixed up.
The status quo will occasionally lead to errors due to human error. By the time these errors are discovered, store personnel may have already carried out the layouts according to the incorrect instructions received. Thus, trade marketers will be extremely slow in doing their job, trying to avoid mistakes. Shop personnel will be constantly busy correcting these errors. And the managers of the organisation will pay for all of this on an ongoing basis.

Such a business has no future because its departments are busy with endless mutual claims. Shops are falling into disrepair. The quality of service is declining. Customers are coming in less and less. It is like a bad spiral, each turn of which is accompanied by the closure of another outlet.

Usually, managers deal with the problem by hiring new staff who specialise solely in the display of goods. Increased staffing inflates payroll at the expense of funding for other organizational expenses. At the same time, the new staff faces the same problem of errors when manually sending out instructions and window displaying in the premises.

Merchandising business process management via mobile app

The Green Shelf Mobile app makes it easy to manage your entire merchandising business process on your mobile device.

Zoning your space and adjusting stock availability with Green Shelf Mobile

The app allows you to zone your space and regulate the availability of stock on the racks, which contributes to an increase in turnover and overall business profitability.
While your competitors continue to spend their budgets on recruiting new merchandisers and merchandisers, you get the opportunity to rationalise and style your shop fronts with a light touch of your fingers on the display.

Using the Green Shelf Mobile app, it allows you to organise a coherent rhythm of work across all departments, even in a large company, creating a cumulative effect. Now profit growth is programmed into the firm's management structure, so its top management will be told that they are truly highly skilled executives.

You will get the following functions:

• planogram lifecycle support;
• up-to-date planograms;
• detailing to product properties;
• assigning and monitoring tasks to shop personnel;
• report on geo-data with fixation of error (deviation from the point of visit);
• anti-fraud system (banning the attachment of photos from the memory of a mobile device).

The system works as follows. Trade-marketer agrees on the planogram with his management, and then gives it the status "Agreed". Next, the Trade-Marketer generates a task: either a point-to-point task for a specific outlet or a task pool for multiple shops. Merchandisers receive push notifications on their mobile devices.
When a shop employee sees a new task in the Greenshelf Mobile app, they can read its detailed description and deadline. The same task includes a link to a planogram with the products on each shelf of each shelf.

If there is a "mandatory photo report" ticked for the generated task, then the task can be closed only after the photo report is attached. When the task is completed, the merchandiser adds a photo report of the work done. Usually, it is a general view of the planogram in the shop or a part of it, if the task was to rearrange several products.

The GreenShelf Mobile app contains a built-in anti-fraud system that prohibits the attachment of photos from the phone memory. This feature is used to ensure that merchandisers attach photos taken by the camera in real time to the report. In this way, information about each storefront in each shop is kept up-to-date. In addition, the anti-fraud system suppresses attempts to manipulate storefront pictures by unscrupulous employees.

Once a photo report has been added, the task can be closed: an employee at the central office will receive a notification of the completed task.