Software designed specifically for use on mobile devices began to be installed on phones.

The development of new cellular data transmission technologies made mobile Internet traffic cheaper.

Today mobile applications are used for entertainment, recreation, shopping, job search, travel, sports, language learning and are also actively used in professional activities. The number of users accessing the Internet via mobile devices is increasing every year.

Mobile applications created for businesses can be divided into two categories:

1. Apps for company-customer interaction, sales and brand promotion. These apps are marketing tools.

They include, for example, applications for buying tickets, ordering food, delivering goods, banking applications, and mobile loyalty programmes.
Interaction with users is through messages, push notifications, reminders.

2. Applications for non-public use by employees, optimization of internal company procedures. They are used to automate business processes, including obtaining analytical reports, and for employee communications, increasing collaboration productivity.

GreenShelf mobile app for company employees

There are particularities in the use of these types of applications. Business automation applications are usually installed on a mandatory basis by all employees of an organisation. The company's customer applications are installed at the request of customers who need to be persuaded that installing the application is important, convenient, simple, and solves some problems.
Consequently, applications for internal use by company employees are much easier to implement than applications that are used for customer communications.
Our specialists have created a GreenShelf mobile application for retail.
With this app, shop line staff can view active planograms and see the tasks set by management.

The benefits of a mobile app in business

If the process of assigning tasks to staff is not automated, it is necessary to send approved schedules by email to outlet managers.

They are then printed out and handed out to employees in paper form. The speed of task execution in this case is rather low, and there is virtually no feedback from the staff.

The GreenShelf mobile app solves these problems.

Line personnel have access to all their active planograms and to the product list. The app provides feedback from staff.

Employees receive tasks on their phone. By touching the window with the task, the employee sees a screen with a detailed description of the task and a link to the planogram in question in the task. After completing the task, the employee adds a comment and attaches a photo report.

The functionality of the app is aligned with the needs of the managers of outlets belonging to large chains.

Its use speeds up the tactical tasks faced by line personnel and can be a good help for increasing the shop's profits.