2. Why are planograms important for stores?
There are many benefits to creating and executing a planogram. For example, it creates an organized shopping experience, gives executive management more control over how products are displayed and helps keep stores more efficient. They also promote cross-selling and, if used correctly, can enhance customer satisfaction.
3. How do you create a planogram?
There are a few ways to create your own planogram. First, invest in a planogram software to help you optimise your workload. Although there is nothing wrong with using a pencil and paper to create a DIY planogram if your budget is limited, a planogram software can quickly provide accurate dimensions, perform sales versus space analysis, provide sales reports and do many more things you would otherwise be doing manually. Once you have a budget, it’s a good idea to hire a planogrammer to give you an expert’s opinion on how to improve the overall shopping experience in your store.
4. How do planograms work?
A planogram is just a diagram — it is up to you or your planogrammer to make it work when you are building your store out the way it was planned. However, having a planogram to refer to makes the process much faster and easier.