Planogram FAQ

1. What is a planogram?

A planogram is a plan or a diagram that visually showcases how a store’s products should be laid out in order to provide the best shopping experience possible and increase sales.
2. Why are planograms important for stores?

There are many benefits to creating and executing a planogram. For example, it creates an organized shopping experience, gives executive management more control over how products are displayed and helps keep stores more efficient. They also promote cross-selling and, if used correctly, can enhance customer satisfaction.

3. How do you create a planogram?

There are a few ways to create your own planogram. First, invest in a planogram software to help you optimise your workload. Although there is nothing wrong with using a pencil and paper to create a DIY planogram if your budget is limited, a planogram software can quickly provide accurate dimensions, perform sales versus space analysis, provide sales reports and do many more things you would otherwise be doing manually. Once you have a budget, it’s a good idea to hire a planogrammer to give you an expert’s opinion on how to improve the overall shopping experience in your store.

4. How do planograms work?

A planogram is just a diagram — it is up to you or your planogrammer to make it work when you are building your store out the way it was planned. However, having a planogram to refer to makes the process much faster and easier.