Planogram: what any manager should know
Managers responsible for the execution of planograms do not make decisions on product placement. They work with ready-made planograms that contain all the necessary information about display: product parameters, equipment, brands, number of faces, specifics of placement, etc.
The success of planogram execution depends on whether your managers know how to read planograms correctly. Therefore, it is important for them to know the following details in advance:
Specifications of each SKU and equipment characteristics. A detailed planogram allows you to read and understand all elements of lay-out and location placement:
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- Article
- Barcode
- Vendor
- Layout order deep/height
- Number of faces
- Stock of goods
- Number of residuals
Type of equipment: the store manager should know what equipment is used on the planogram:
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- Shelving units
- Refrigerators
- Showcases
- Stands
- Promotional displays
This is necessary to be able to recognize on the plan the type of equipment and to place the goods correctly.
Identification of products, brands, categories, product groups
3
In order to execute the planogram correctly, the manager must clearly define the products, brands on the planogram and their parameters. By understanding the brands, grouping and compatibility of products, he will be able to successfully combine products with those already on the shelves. Even a small mistake can lead to lower sales.
Layout (placement) of goods
4
Managers need to know how to execute the display of goods according to the planogram. Planogrammers can make changes to already active planograms or create new planograms according to demand, season or marketing campaign. Managers must receive and execute planograms in a timely manner - laying out merchandise and making sure the right items are in the right volume in the right place.
Recommendations
1. Allocate time to familiarize yourself with the planogram
2. Make sure the items on the planogram are correct and available in the store.
3. Compare the universal product code UPC with the list of articles
4. Check and compare the completed layout with the resulting planogram
5. Take photos of the placed goods and compare the photos of the completed layouts with the planograms
6. Check the number of faces, sizes, packaging, SKU compliance
7. Did you find any inconsistencies? Correct inaccuracies and only then send photo reports of completed planograms.
GreenShelf is a convenient, modern and efficient program for merchandisers:
Plan your retail space, merchandising equipment and advertising space
Create racks and shelves using a library of components, attachments, and all kinds of specifications.
Create product displays from scratch, from a template, or with automatic placement
Assign tasks to in-store staff and monitor their performance using photo reports with protection against uploading old images
Track display efficiency with heat maps and reporting tools
Use automatic planogram creation with sophisticated algorithms to create layouts in accordance with marketing agreements
Recommendations
1. Allocate time to familiarize yourself with the planogram
2. Make sure the items on the planogram are correct and available in the store.
3. Compare the universal product code UPC with the list of articles
4. Check and compare the completed layout with the resulting planogram
5. Take photos of the placed goods and compare the photos of the completed layouts with the planograms
6. Check the number of faces, sizes, packaging, SKU compliance
7. Did you find any inconsistencies? Correct inaccuracies and only then send photo reports of completed planograms.
GreenShelf is a convenient, modern and efficient program for merchandisers:
Plan your retail space, merchandising equipment and advertising space
Create racks and shelves using a library of components, attachments, and all kinds of specifications.
Create product displays from scratch, from a template, or with automatic placement
Assign tasks to in-store staff and monitor their performance using photo reports with protection against uploading old images
Track display efficiency with heat maps and reporting tools
Use automatic planogram creation with sophisticated algorithms to create layouts in accordance with marketing agreements