Practicum:
selling of related products
Task:
Determine the optimal amount of related products in the sales area
What is digital signage?
Insight:
If you place a large amount of household chemicals in a home appliance store, it will look extremely suspicious. This can alert the visitor. Therefore, it is better to allocate a separate small corner for such additional goods, where the buyer could come and familiarize himself with the assortment at will.
Task:
Think through the presentation
Insight:
If someone comes into a coffee shop for a cup of coffee, he or she may be interested in the pastries located near the coffee machine. If such desserts will have an attractive appearance, it will cause an appetite in the visitor, and he is very likely to buy at least one such sweet. But if the products are stacked carelessly, will not have a marketable appearance, it is more likely to discourage people from even buying coffee.
Task:
Train your staff
Insight:
It is better to offer related products verbally. Of course, this does not always work, because there are visitors who do not want to listen to such consultations. There is also the possibility that a person simply does not have enough money to purchase several items at once. However, in other cases, this strategy will work, and it can already bring additional profit to the store. In this case, it is important that the seller does not insist on buying this or that product. The optimal option - succinctly talk about the benefits of using the main product together with this or that related product.

For example, you can say that the washing machine will last longer when using sulfate-free powders, and immediately offer several options in different price categories.