Should a small business implement a merchandising service?
The owner and often the actual manager of a retail chain of 10-15 stores realizes that merchandising is becoming critical to the success of the business.
Finds our solution, realizes that this is what he needs, but in the process of immersion comes to realize that everything is a bit more complicated than he imagined at the beginning of the journey. What is it that happens?
Terminology
What is merchandising? Wikipedia and experts of various levels of professionalism give many versions of the definition of the term. But all are united in one thing, merchandising is a system. What is a system? A system is a set of processes and actions aimed at some result. Thus, merchandising as a system cannot be a simple repetitive action in itself.
Merchandising touches most aspects of any retail company:
In fact, all the key processes of a retail company.
What should the owner (and part-time manager) of a small retail business do? When you realize that you need to allocate at least one specialist for merchandising: "who will be focused only on planning the retail space, controlling the display of goods and analyzing the effectiveness of the display"?
The answer is: "hire a specialist or grow internally".
The question arises: "can a small chain afford to keep a merchandising specialist and a professional software solution"? The answer is "yes it can." Because if it is realized that merchandising needs to be done, then it is time to invest in the efficiency of the network.
Therefore, the correct answer to the question "should a small business implement a merchandising service"? Unequivocally: yes! Consider it as an investment in increasing profitability and reducing losses of small businesses.
Especially for such companies GreenShelf offers cloud access to the service, which includes:
Terminology
What is merchandising? Wikipedia and experts of various levels of professionalism give many versions of the definition of the term. But all are united in one thing, merchandising is a system. What is a system? A system is a set of processes and actions aimed at some result. Thus, merchandising as a system cannot be a simple repetitive action in itself.
Merchandising touches most aspects of any retail company:
- purchases
- marketing
- operations
- logistics
- movement of goods
In fact, all the key processes of a retail company.
What should the owner (and part-time manager) of a small retail business do? When you realize that you need to allocate at least one specialist for merchandising: "who will be focused only on planning the retail space, controlling the display of goods and analyzing the effectiveness of the display"?
The answer is: "hire a specialist or grow internally".
The question arises: "can a small chain afford to keep a merchandising specialist and a professional software solution"? The answer is "yes it can." Because if it is realized that merchandising needs to be done, then it is time to invest in the efficiency of the network.
Therefore, the correct answer to the question "should a small business implement a merchandising service"? Unequivocally: yes! Consider it as an investment in increasing profitability and reducing losses of small businesses.
Especially for such companies GreenShelf offers cloud access to the service, which includes:
- training to work in the service
- user support
- monthly updates