Space zoning in a women's clothing shop
Proper shop zoning or visual merchandising can make spaces more convenient for shoppers, which has a positive impact on sales.
When organising the space, certain principles should be applied that are designed with product features and customer psychology in mind. For example, in any market, 90% of shoppers begin moving from the far-right wall. Their movement is counter clockwise.
When organising the space, certain principles should be applied that are designed with product features and customer psychology in mind. For example, in any market, 90% of shoppers begin moving from the far-right wall. Their movement is counter clockwise.
What type of space organisation is best?
a grocery supermarket traditionally uses a grid layout, then this would not be suitable for clothing shops: the visibility would be minimal, which is unacceptable.
Free-standing or circular layouts are suitable for these areas. The former allows shelving and other structures to be arranged asymmetrically. In the second situation, it is placed below the perimeter walls. The centre can remain empty, or low stands or tables with accessories can be placed there.
The choice of layout depends on the size of the room. For small spaces, the circular layout will work, as it allows more products to be placed in a smaller space. If the boutique is large enough, the equipment can be arranged loosely, giving each category an area of its own.
Main areas of the sales area
When selecting a location for each product group, it is advisable to determine in advance where each zone is located. There are three types in total:
a grocery supermarket traditionally uses a grid layout, then this would not be suitable for clothing shops: the visibility would be minimal, which is unacceptable.
Free-standing or circular layouts are suitable for these areas. The former allows shelving and other structures to be arranged asymmetrically. In the second situation, it is placed below the perimeter walls. The centre can remain empty, or low stands or tables with accessories can be placed there.
The choice of layout depends on the size of the room. For small spaces, the circular layout will work, as it allows more products to be placed in a smaller space. If the boutique is large enough, the equipment can be arranged loosely, giving each category an area of its own.
Main areas of the sales area
When selecting a location for each product group, it is advisable to determine in advance where each zone is located. There are three types in total:
- 1hot - where items get the most attention - here shopping is most active
- 2cold - neutral areas where you have to draw attention artificially, for example by placing promotions and discounts
- 3dead zones - decompression zones at the very entrance, where visitors very rarely look at products.
The Main Hot Zone is a space that is about 4 metres from the entrance on the right-hand side. It's a good place to put new products and current collections that are important to sell this season. It is also a good place to put mannequins.
On the left-hand side, you can put racks and display cases with related items - various accessories, belts, handbags, etc. The left-hand side of the display can be fitted with a range of accessories, accessories, belts, bags and so on. An important advantage will be the placement of such accessories on mannequins along with those or other outfits - the visitor will be able to see an example of a successful combination and choose the same option.
Another hot zone is the far front wall. A visitor wishing to familiarise himself with the entire range walks around the entire area and pays more or less attention to the models on display, yet he stops at the end of the hall. At this point, he or she has enough time to examine the products in more detail. This is an area where expensive, exclusive models can usually be found.
As for the cold zones, these are the corners and shelves that are to the left of the person who enters. This is where purchases are less frequent, so the vast majority of outlets have sales as well as cash registers in these areas.
On the left-hand side, you can put racks and display cases with related items - various accessories, belts, handbags, etc. The left-hand side of the display can be fitted with a range of accessories, accessories, belts, bags and so on. An important advantage will be the placement of such accessories on mannequins along with those or other outfits - the visitor will be able to see an example of a successful combination and choose the same option.
Another hot zone is the far front wall. A visitor wishing to familiarise himself with the entire range walks around the entire area and pays more or less attention to the models on display, yet he stops at the end of the hall. At this point, he or she has enough time to examine the products in more detail. This is an area where expensive, exclusive models can usually be found.
As for the cold zones, these are the corners and shelves that are to the left of the person who enters. This is where purchases are less frequent, so the vast majority of outlets have sales as well as cash registers in these areas.
