Non-food merchandising includes the basic principles of other non-food product layouts: a variety of cleaning products, kitchenware, household textiles, etc.
The main aspect is that these products are amongst the most marketable groups and there is rarely a shortage of customers in such markets. Even so, proper display is key - it builds customer loyalty and broadens the circle of regular customers.
What are the main principles?
When organising space and layout, it is important to consider standard merchandising rules: • The products should be arranged in groups and the hall should be easy to navigate. This will allow people who come in to make a better choice of products. Once they feel comfortable, customers are more likely to want to return for future purchases.
• The most popular products should be displayed at the end of the rows. This can be used to stimulate impulse purchases - as people pass by the shelves with other products, they may remember to buy a certain item, or simply become interested in an item and put it in the shopping basket as well.
• When displayed vertically, mid-priced items should be displayed at eye level. This increases the chances that customers will pick up these options rather than opt for the cheaper ones.
• Price tags with the current price and additional information should be displayed next to all goods. Vendors are obliged to ensure that they are in good condition. If a potential customer decides to buy a product but does not find its price, they will refuse to buy it.
• In addition, it is recommended to use POS materials that draw attention to a specific position.
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As for the layouts themselves, they come in a variety of forms:
Medium-sized goods are better placed on shelves and racks so that customers can take them out on their own to examine and buy them.
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Smaller products are usually placed in semi-enclosed, transparent niches so that they can be accessed, without the risk of them becoming scattered all over the hall.
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Large items should be placed on the floor. In shops, they are often presented as one-off items for presentation purposes. If a customer is interested in an item, he or she can ask the retailer for an unpacked, individually wrapped version to buy.
In non-food shops, island display is often used. It is usually used for products that need to be sold quickly. When customers see a large "mountain" of a certain product in the middle of the hall, they perceive it as a promotional offer, a sale, etc. Even if the price of a product is not reduced, they buy it faster.