Non-food merchandising includes the basic principles of other non-food product layouts: a variety of cleaning products, kitchenware, household textiles, etc.
The main aspect is that these products are amongst the most marketable groups and there is rarely a shortage of customers in such markets. Even so, proper display is key - it builds customer loyalty and broadens the circle of regular customers.
What are the main principles?
When organising space and layout, it is important to consider standard merchandising rules: • The products should be arranged in groups and the hall should be easy to navigate. This will allow people who come in to make a better choice of products. Once they feel comfortable, customers are more likely to want to return for future purchases.
• The most popular products should be displayed at the end of the rows. This can be used to stimulate impulse purchases - as people pass by the shelves with other products, they may remember to buy a certain item, or simply become interested in an item and put it in the shopping basket as well.
• When displayed vertically, mid-priced items should be displayed at eye level. This increases the chances that customers will pick up these options rather than opt for the cheaper ones.
• Price tags with the current price and additional information should be displayed next to all goods. Vendors are obliged to ensure that they are in good condition. If a potential customer decides to buy a product but does not find its price, they will refuse to buy it.
• In addition, it is recommended to use POS materials that draw attention to a specific position.
As for the layouts themselves, they come in a variety of forms:
Medium-sized goods are better placed on shelves and racks so that customers can take them out on their own to examine and buy them.
Smaller products are usually placed in semi-enclosed, transparent niches so that they can be accessed, without the risk of them becoming scattered all over the hall.
Large items should be placed on the floor. In shops, they are often presented as one-off items for presentation purposes. If a customer is interested in an item, he or she can ask the retailer for an unpacked, individually wrapped version to buy.
In non-food shops, island display is often used. It is usually used for products that need to be sold quickly. When customers see a large "mountain" of a certain product in the middle of the hall, they perceive it as a promotional offer, a sale, etc. Even if the price of a product is not reduced, they buy it faster.