The main characteristics are the width of the assortment of a certain group and the height relative to eye level. They are calculated for each product separately. The criteria are pack size, pack weight and current turnover. A facing strategy can have a variety of goals and priorities, ranging from increasing turnover to promoting a new brand.

Facing is an effective tool for the trade that has the following features:

- Corresponds to the amount of stock. The customer sees all offers
- Priority. Forms a location scheme taking into account the need to increase current demand.
- Location. Each pack is fitted facing the front, the name and logo are clearly readable.
- Calculation of row width by dimensions. Values range from 40 cm to 1.2 m.

The layout may vary depending on priorities. A "conflict" of groups should be avoided visually. They are arranged by category, and the system must be clear to the customer. Always keep in mind that there is an actual rotation.

Aims & objectives

Your priorities are to organise your retail space in a way that makes it useful. The number of displays is calculated on the basis of the assortment, the stock SKU. The main aim is to make it easier for the customer to find the necessary products and make comparison easier. Layout technology depends on the intended use, shape, presence or absence of packaging.

Tasks for which the methodology is used

An advertising campaign. If brand or product tryvertising is planned, clients should appreciate all features - appearance, name, brand name. Accessibility is important for test use.
* Application of cross merchandising. Locating the main and related assortments close to each other - cross-display in shops. That this is done to increase turnover is self-explanatory. Sales efficiency depends on the mix of items.
* Drawing up a rotation plan. Timely replacement, prioritization of sales by shelf life, seasonality.

Taking into account the characteristics, design of display cases, tables, which is a priority for Fresh category. What is it in trade? Items of merchandise of plant origin. They require a special approach. This way of arranging depends on the types of equipment available, the equipment, the width of the aisles. This is an anchor category for many retailers for which special requirements apply.