The planogram is a reliable retail assistant. It's a powerful tool for organising and managing shop displays. After all, the way products are laid out on the shelves affects how they will be perceived by customers and how well they will sell.
It comes as no surprise that merchandising, as the art of presenting goods on the shop floor, plays such an important role in retail. Merchandising has a significant impact on merchandise sales and the retailer's bottom line.
Efficient product positioning and control of layouts is enabled by a finely tuned merchandising process. Modern planogram services allow you to set up this process partially or fully.
Planograms are used by large retailers with a huge range of products from many suppliers as well as by medium and small chains. And, of course, the approach to planograms and the amount of work differs.
Why do retailers need planogramming?
A properly configured planogramming process allows you to organise displays more efficiently. In other words, the process can do wonders for retail goods. Planogramming is a product placement strategy used by chains to ensure that all products end up on the display and are visually represented. A coordinated planogramming process can reduce the time and cost of printing planograms. With planogramming automation services, you can control all planogram creation and implementation processes, as well as improve employee productivity KPIs.
The benefits of planogramming:
Optimises shelf space
Increases visual attractiveness
Boosts cross-selling
Reduces stockouts
Inventory management and tracks product assortment changes